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All athletes who upload a run of any distance on February 14th will receive a free 30-day trial of Strava Premium.
Premium members who upload a run of any distance on February 14th will receive a discount code for 14% off at the Shop valid through February 23rd.
Please Note: To receive the free trial offer or discount code, you must be opted-in to Strava's email newsletter (called 'Updates and Tips' in the notifications settings on the mobile app). The email containing the free trial offer or discount code will be sent at 10:00am PT on Tuesday, February 18th.
The Challenge starts and ends based on each runners local time zone.
Manual entries and treadmill runs will count towards your Challenge effort.
All activities logged during the Challenge period must be uploaded to Strava no later than February 14th, 2014.