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The RUNAWAY from New Balance: 10k for Pints logo

The RUNAWAY from New Balance: 10k for Pints

Exchange miles for pints at The Runaway Pub

Challenge Ended: April 18, 2019
The Virgin Money London Marathon is much more than 26.2 miles. It's 120 days of stretching, running, training and pushing harder. As the official sponsor of the 2019 Virgin Money London Marathon, New Balance wants to support and empower runners during their training.

That's why New Balance created 4 challenges where you can exchange your running miles for cold, refreshing pints at The Runaway Pub. This is not a joke. New Balance designed a pub for runners where the only currency accepted is miles ran. They can also join workout sessions, train and check out the latest running gear.

Join the challenge on Strava and register with New Balance: you'll get a Runaway card to be added to your phone's wallet. This card will be filled with the miles you ran and will be used to exchange the miles for pints.

Complete a 10k run in 2 weeks, get your exclusive RUNAWAY badge and present your RUNAWAY card at the pub to get your pints. We'll also have some pub grub, so make sure you invite a friend to come celebrate with you.

To get inspiration from runners training for the race go to @newbalanceUK on Instagram. Join our running club on Strava at New Balance Run Club and gear up for your training at

  • 5,948
  • 95,397
    Total Kilometers Run