ROKA Le Défi 100

Ride 100 km in July to earn a $50 ROKA voucher!

Challenge Ended: July 31, 2019
This month, the top cyclists from around the globe will attempt to conquer the hallowed roads of France. ROKA is celebrating the 100th anniversary of the world's most famous jersey by challenging you to join your cycling heroes out on the road in July!

You have one month to ride 100km. Do it successfully and you'll earn a $50 voucher at plus an exclusive digital badge. Challenge yourself to go the distance and ride 1,000km this month, and you'll also get a limited edition ROKA Le Défi 100 woven patch! Plus, everyone who completes the challenge and opts in will be entered to win a pair of the custom sunglasses Team UAE's Dan Martin is racing in this July.

Trusted by the world's best riders, ROKA sunglasses are built for all-out efforts on the road, over cobbles, through the gravel, dirt, rain or fog. Every pair weighs less than an ounce, won't slip off your face thanks to patented GEKO no-slip technology and boasts best-in-class optical clarity. To find out more visit and join the ROKA club.

Sign up for the challenge and get ready to ride in July!
  • 282,210
  • 155,049,537
    Total Kilometers Ridden
ROKA Le Défi 100 logo