Complete the Le Col 100 Mile Challenge and you'll earn a £50 reward from Le Col. Think you can do it in one ride? Do so and you'll be entered into a prize draw for £2,000 of custom kit for you and your friends.
Plus, don't forget every day we'll be giving a kit away on Instagram, just share your ride with us and use #LeCol100MileChallenge for your chance to win.
"Increasing miles and time on the bike at this time of year is key to your fitness progression. Taking the hard work put in through the off season and starting to intelligently implement a training plan for mid-season objectives should be a focus."
Yanto Barker, ex-Team GB Cyclist and Le Col Founder
As an incentive, we're introducing a custom kit prize for someone who completes the challenge in one ride. Perfect for a cycling club, or a group of friends, we'll help you design a one-off kit and manufacture it at our factory in Italy to the same specification as the Le Col Team Wiggins kit.
Be sure to visit lecol.cc/strava
and join our Strava Club
for the latest updates from Le Col.