Lucozade Sport Own the Unknown

It's time to Own the Unknown at the London Marathon.

Challenge Ended: April 23, 2023

We're challenging the London Marathon runners this year to Own the Unknown.
You've spent months training for the London Marathon and now it's time to Own the Unknown. With your marathon training taking you up to near 20 miles, as you pass our Lucozade Sport hydration station at Mile 23, the Own the Unknown segment begins as you look to own distances you've not reached before with the 26.2 mile finish line coming into sight.

You might not win the race but that can't stop you from winning our Own the Unknown challenge. Use the Lucozade Sport you grabbed at mile 23 to fuel you into the Own the Unknown segment as you and your fellow participants take on your longest run yet.

Make sure you join our Lucozade Sport club here too.

It's time for you to Own the Unknown. IT'S ON!

62,862
Participants
22,241
Total attempts
0.3 km
Distance
6 m
Elevation Gain
2%
Avg Grade

View Segment Details

Prize Information

Athletes who complete the segment will receive a Lucozade digital finisher's badge in their Trophy Case.

Additional Info

The Challenge starts and ends based on each participant's local time zone.

Manual entries, virtual runs, treadmill runs will not count towards the challenge goal. Activities must be marked "Everyone."

All activities logged during the Challenge period must be uploaded to Strava no later than three days after the Challenge ends.

You must cross through the segment start, continue on its path exactly as it was created, and cross over the segment finish in order to match.

Once you've started the segment, you may not deviate from the segment's path whatsoever. In other words, stay on the segment.

You must complete the segment in the direction it was created. You can not complete it in the opposite direction.

If the segment is a loop, you must start and end the loop at the segment's designated start/end points. You may not start and end the loop on another part of the loop, even if you completed the entire loop.

Avoid resting right before or right after the segment, because this resting time may get included in your segment time and we will not adjust your match to remove this time. More info here.

Make sure your device indicates that you have a strong GPS signal prior to recording. If your device does not have a strong signal, the GPS data may be off track from the segment and this may cause you to not match that segment.

We expect all athletes to honor the Strava Community Standards, which includes abiding by all health advisements and restrictions in your area prior to undertaking any physical activity.

The description of this challenge is provided by Lucozade.