As the official partner of Paris-Roubaix 2018, Oakley challenges you to ride the same distance as the top cyclists at the world-renowned race - a total of 257km. Its called "Hell of the North" for a reason, so show us your commitment and challenge yourself.
You'll have 1 week from April 2nd to April 8th to complete this task, but make sure you're done in time to watch the race on Sunday.
If you complete this challenge, you'll earn an Oakley Paris-Roubaix Week digital badge and a shot at winning Oakley's new cycling collection. This includes an Oakley ARO helmet, JB cycling kit and the brand new Flight Jacket eyewear. The cycling collection features the same leading designs and performance benefits that world-class cycling athletes have grown to expect from Oakley. To find out more visit www.oakley.com
So sign up to the challenge, join the Oakley Club
, and get ready to ride more.