Born2Run Official

United States Clackamas, Oregon

The B2R movement began with Eric Swartz, an Ironman triathlete, runner, and entrepreneur, from Atlanta, Georgia. Swartz suffered multiple injuries while training that kept him away from the sports he loved.

When Swartz read Christopher McDougall’s best-selling book Born to Run, he realized the cause of his injuries and he wanted to make it right. Swartz was inspired by the Tarahumara’s ability to maneuver the terrain in Mexico’s Copper Canyons wearing nothing but tire treads strapped to their feet. 

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