Cycling has always been about technology. From the invention of the wheel, to the latest frame materials, to apps like Strava - we've always been looking for ways to go faster and have more fun. Once we find an edge, or the next killer app, we do a curious thing - we share it. Because it's not just about winning, or knowing something others don’t - it's about the people next to you on the road. It’s about our ride mates, our tribe and our sport. Cycling technology gives us performance, new experiences and moves us forward.