Encouraging rowers to tour rowing clubs to complete head/regatta course Strava segments. Tweet us @StravaRow any of your Strava workouts with rowing course segments.
Strava segments are great for 'unofficial' timing at river regattas in the UK. They cost nothing to set up and run, they can give a fairly accurate time to any crew taking part in a regatta race.
Strava segments could offer an informal form of head racing. If clubs are willing to allow day visitors to row their Strava segments it would offer rowers a chance to travel at their convenience to experience other waterways.