In Roman mythology, Veritas, meaning truth, was the goddess of truth, a daughter of Saturn, and the mother of Virtus.
It was with this foundation, this belief, that a brand was formed.
A way of fitness life in a simpler form. The idea that fitness should be more than just a quick dollar and a cookie cutter experience.
People need real support and real guidance because not everyone is in the same place with the same goals.
So I believe in a trust the process mentality. A mentality that we all have something to be proud of, big or small.