Basso: a last name, a philosophy, a brand, a symbol of authenticity and integrity that is increasingly rare in the cycling world (and beyond). In over 4 decades of finely crafting a better cycling experience for riders the world over the company has remained loyal to the same ideals. For those searching for not only quality and performance but something more, something real…understand that you need to search no more. The Basso Riders Club: for those cyclists who appreciate a more authentic, pure and more enjoyable cycling experience. #ridebetterridebasso