What Is Burning Soles? Burning Soles is more than just a run — it’s a movement. It’s a 5k run that winds through the soul of your favourite cities, weaving together scenic routes and iconic sights that will leave your heart racing in more ways than one. Who’s Behind It? Meet the JOE & The Juice Burning Soles Team, the driving force that infuses each stride with the spirit of adventure and community. We're not just here for the run; we’re here to share a moment, connect over the burn, and make every mile memorable. Why We Run? Because we believe a juice and coffee bar should be more than a pit stop — it should be a place where community thrives and passions meet. Burning Soles was born to transcend the norm, turning city streets into shared experiences and friendly competition into lifelong connections.