Created with the Bobet family and friends, the new Louison Bobet® brand, which today takes on the name and the values of the French champion of the 50's, brings together in a formidable adventure cycling enthusiasts determined to offer a new exclusive French brand of clothing and accessories, both for the road and for the city.
If you like joining elegance to pace, join us and ride with panache.
#ridingwithpanache #etredansallure