We started our journey in 2013 as the Adventure and Endurance Sports Division of Brand Aid Pvt. Ltd. with a simple thought process - to break away from the stereotypes and venture into the wild where the real challenge awaits. That's why, we have established ourselves as something more than a mere sporting events company. We are a group of avid runners, cyclists, seasoned athletes along with event and media professionals dedicated to pushing human potential. Our events bring the rustic spirit of adventure and deliver the thrill and excitement that every athlete yearns for.