The Wearwell Cycle Company was founded in 1889 - a manufacturer of high quality road bikes sold in the United Kingdom and exported to over 40 countries worldwide. In the 1950s the Wearwell Racing Team competed in races all across Europe and 1953 won the Tour of Britain. Reimagined as a producer of high quality cycle clothing and accessories, the Wearwell Cycle company also endeavours to foster an open community that actively encourages participation in this great sport.