The Ultimate Strava Experience

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Premium athletes love their sport.

They run and ride because it feels right — because it makes them a bit more alive, because it's fun.

Premium athletes train rain or shine, before work and on vacation, and we strive to deliver an experience to match their commitment.

Our most innovative technology, designed for passionate athletes.

Personalized Coaching

Everything you need to take your training to the next level.


Live Feedback

Unique and inspiring insights during your activity.


Advanced Analysis

Extensive performance metrics and summaries in an engaging design.


Premium is our all-out effort to create the best running and cycling experience possible. Before, during and after activity, you'll get the most out of your sport and connect with those who want the same.

Welcome to your new team.