Every PB targeted is for the love of faster, and it all starts with simply taking flight. We want to reward that.
Join the movement and soar with us into the new year with our HOKA PB Protocol: Take Flight Challenge, all you need to do is log three activities of your choice on STRAVA from January 1st to January 7th. And yes, this can be ANYTHING that gets you moving - whether you’re breezing through the trails, gliding along the pavements, getting your groove back in the gym, or maybe you’re just enjoying a post-holiday season walk, we want to see you fly! Golf? Rock Climbing? Racquetball? Fine by us. Just make sure it's a minimum of 15 minutes.
And if you need that new year motivation, all finishers will earn an exclusive digital finishers badge for their STRAVA trophy case, plus a chance to enter a prize draw on HOKA.com to win a YEAR’S SUPPLY of HOKA shoes*
Let’s Take Flight together this January and make 2026 a year to remember, one stride at a time.
Oh, and we’re not done there. We’re getting you that PB. Stay tuned on HOKA Europe and @HOKA_ EU for more.
#FlyHumanFly #HOKA #PBProtocol
*The winner will receive a code redeemable on up to 12 full price items (excluding collaboration products) purchased online. Valid until 31st December 2026. Subject to availability on HOKA website. HOKA retains the right to exclude any new release from the code throughout the year on a case-by-case basis. T&Cs & Privacy Policy apply."
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