Sportful’s story really starts in 1972 when their son, Giordano Cremonese, became intrigued by the challenge of the new Marcialonga cross-country ski race- taking place near his home. In 1985 with a solid reputation for ski wear, the Sportful brand followed Dr. Cremonese’s other sporting passion & began to develop clothing for cycling, using it’s knowledge gained from designing apparel to perform comfortably in changing conditions.