Powerbar, the founder of the performance nutrition category more than 36 years ago, has always been known for challenging the status quo. Today, we are striving for a global new understanding of performance. We believe that performance should be used to fuel actions for a higher purpose to impact our society and our environment. We believe that it’s our responsibility to inspire and empower others and to transfer our knowledge to the next generation. Together with you, we want to redefine the global understanding of performance! #EvolvingMindsets