Effective Date: December 4, 2023
Collection and Sale of Data
- Do we sell your personal information for monetary value? No
- Do we share or sell aggregate information? Yes
- Do we share your data with third parties that are not service providers? Yes, with your consent
- Do we share your personal information for targeted advertising? Yes, with your consent
- Do we use sensitive categories of data, like health information? Yes, with your consent
- Do we use your contact list? Yes, with your consent
- Do we delete your data when you request account deletion? Yes
- Do we retain your data for as long as we need it unless you request deletion? Yes
- Can you control who sees your activity and content? Yes
- Can you control who sees your location-based activity? Yes
- Are your activity and profile privacy controls set to “Everyone” by default? Yes, if you are 18 years of age and older
- Do we provide additional privacy protections for minors under 18? Yes
- Can you download and delete your data? Yes
- Do all users worldwide have the same suite of controls? Yes
- Do we track your device location to provide Strava services to you? Yes
- Do we track your device location while you are not using our app? No
- Do we use non-essential cookies? Yes, with your consent
- Do we track your browsing activities on other sites? No
- Do we listen to you using your device microphone? No
- Do we send you marketing communications? Yes, subject to local requirements (for example, opt-in consent)
- Do we send you push notifications on mobile devices? Yes, with your consent
Strava is headquartered in San Francisco, California, USA and our Services are provided to you by Strava, Inc.
208 Utah Street
San Francisco, CA 94103
Information Strava Collects
Strava collects information about you, including information that directly or indirectly identifies you, if you or your other Strava users choose to share it with Strava. We receive information in a few different ways, including when you track, complete or upload activities using the Services. Strava also collects information about how you use the Services. There are also several opportunities for you to share information about yourself, your friends, and your activities with Strava. For example:
Account, Profile, Activity, and Use Information
We collect basic account information such as your name, email address, date of birth, gender, weight, username and password that helps secure and provide you with access to our Services. We also use dates of birth to enhance safety and privacy for our younger users, to place you on age-group leaderboards, and to provide more accurate performance analysis.
Profile, activity and use information is collected about you when you choose to upload a picture, video, post, or activity (including date, time and geo-location information as well as your speed and pace and perceived exertion), join a challenge, add your equipment usage, view others' activities, or otherwise use the Services.
We use your contact information so we can contact you when needed. For example, to respond to your support requests.
We collect and process location information when you sign up for and use the Services. We do not track your device location while you are not using the Services. But in order to use our core features (e.g., GPS activity tracking, routes, segment leaderboards, etc.), it is necessary for you to permit us to track your device location while you use the Services. If you would like to stop the device location tracking, you may do so at any time by adjusting your device settings.
You can choose to add your contacts' information by connecting your contacts from your mobile device or social networking accounts to Strava. If you choose to share your contacts with Strava, we will, in accordance with your instructions, access and store your contacts' information in order to identify potential connections and help you connect with them. Learn more about how we collect information about your contacts, how we use that information, and the controls available to you.
Connected Devices and Apps
Strava collects information from devices and apps you connect to Strava. For example, you may connect your Garmin watch or Flywheel account to Strava and information from these devices and apps will be passed along to Strava.
Strava may collect or infer health information. Certain health information may be inferred from sources such as heart rate or other measurements, including power, cadence, and weight or other indicators. Before you can upload health information to Strava, you must give your explicit consent to the processing of that health information by Strava. You can withdraw your consent to Strava processing your health information at any time. You can also hide certain statistics, such as your heart rate, from being viewed by others on individual activities.
When you make a payment on Strava, you may provide payment information such as your payment card or other payment details. We use Payment Card Industry (PCI) compliant third-party payment services and we do not store your credit card information.
Strava allows you to sign up and log in to the Services using accounts you create with third-party products and services, such as Meta, Google, or Apple (collectively, “Third-Party Accounts”). If you access the Services with Third-Party Accounts we will collect information that you have agreed to make available such as your name, email address, profile information and preferences. This information is collected by the Third-Party Account providers and is provided to Strava under their privacy policies. You can generally control the information that we receive from these sources using the privacy controls in your Third-Party Account.
Technical Information and Log Files
The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer, protect and secure the Services, track user movement in the aggregate, and gather broad demographic information (e.g., country residence) for aggregate use. IP addresses may be linked to session IDs, athlete IDs and device identifiers.
We may collect information directly from you or through our service providers, such as when we collect your feedback through surveys.
We may also collect information about you from other Strava users such as when they give you kudos or comment on your activities.
How Strava Uses Information
Strava uses the information we collect and receive as described below.
To provide the Services
We use the information we collect and receive to provide the Services, including providing you with the ability to:
- Record your activities and analyze your performance. For example, to compare your past efforts, analyze your training, and - with your consent - use your heart rate information to provide you with interesting and useful performance analysis. We may also match your GPS activities to specific segments or routes to analyze your efforts against those of other users and to establish leaderboards.
- Interact with other users. For example, to compete on segments, participate in clubs, challenges, or events, follow other users, message other users, and use features that help users interact with one another, such as group activities or flyby.
- Manage your training. For example, to set goals and use your training dashboard.
- Explore new places to go. For example, to discover routes or segments where you can engage in your activity. Similarly, if several users run a specific route, that information may be used to suggest the route to other users.
- Visualize your activities in new ways. For example, by creating personal heatmaps or using your training log.
- Share insights with the Strava community. For example, by sharing your public reviews and photos of specific routes or segments. We may also analyze your public photos from specific routes or segments to attach characteristics to those routes or segments (e.g., shaded, waterfalls, flowers, etc.)
Subject to your privacy controls, your information, including parts of your profile, username, photos/videos, users you follow and who follow you, clubs you belong to on Strava, your activities, the devices you use, and kudos and comments you give and receive will be shared on Strava so that you may be able to participate in the Services, for example to show your place on a leaderboard. Certain information (e.g., your name, and some profile information) is also available to non-users on the web. Your precise location information, such as where you run or ride, may also be shared on Strava or to non-users, in accordance with your privacy controls.
To provide the messaging Services
We use the information we collect and receive (including your name, avatar, athlete ID, and content you choose to share) in connection with your use of Strava Messaging on the basis of our legitimate interest in enabling you to find new ways to interact by using the Services. When you use Messaging, we use your information (i) to provide you with the Strava Messaging service, (ii) to improve Strava Messaging, for example to increase the functionality of Messaging by analyzing usage data to identify technical and design improvements and by assessing feedback you provide in relation to Messaging, and (iii) to protect you and other users of the Messaging service and the Services, for example by enforcing our Terms of Service, Acceptable Use Policy and Community Standards. We use automated tools to assist us in protecting and safeguarding you and other users and to keep the Messaging service secure, for example to detect misuse and bad actors. To help us provide Strava Messaging, we share your information with a third party service provider that specializes in messaging services and keeping these safe and secure.
To customize your experience
We use the information we collect and receive to customize your experience. For example, we may suggest segments, routes, challenges, or clubs on Strava that may interest you, users that you may want to follow, or new features that you may want to try. For example, if we know that you like to hike, we may tell you about new hiking routes or show you sponsored content related to hiking. Or if we see that you bike ride in a certain area, we may suggest joining a club or a race in that area.
To provide you with targeted promotions
We use the information we collect and receive to serve you with relevant promotions, subject to your notification and email preferences. For example, if we see you are an active user who has been on a monthly subscription plan for an extended period of time, we may serve you a promotion to switch to a discounted annual plan. Or if you are an active user who has never subscribed, we may send you an offer for a free subscription trial.
To protect you and the Services
We use the information we collect and receive to protect users, enforce our Terms of Service, Acceptable Use Policy, and Community Standards, and promote safety. For example, we find and remove content that violates our terms, such as hate speech or spam, as well as suspend or terminate accounts that share such content. Strava reserves the right to review accounts and user actions on the Services to ensure compliance with our Terms. You can learn more about how to report content that violates our terms and standards here.
To assist you with a support request
We use the information we collect and receive to provide support in response to your requests and comments. Depending on your request, this may require us to access your account, for example, to troubleshoot or replicate a reported issue.
To improve our Services
We also use the information we collect and receive to conduct research, and to analyze, develop, troubleshoot, and improve the Services. To do this, Strava may use third-party analytics providers to gain insights into how our Services are used, using aggregated data, and to help us improve the Services.
To communicate with you
We may also use the information we collect and receive to market and promote the Services, activities and events on Strava, and other commercial products or services, including using email and push notifications, in accordance with your preferences. We may also contact you for partnership opportunities, when investigating alleged violations of our terms, or to send proactive customer support messages.
To process your subscription
We use the information we collect to process your subscription, including using your location data to determine your country pricing.
Managing Your Settings
Strava offers several features and settings to help you manage your privacy and share your activities. Most privacy controls are located in your privacy controls page, but some are specific to individual activities, athletes, routes, or features. Strava provides you the option to make your activities visible to everyone, only your followers and you, or just you. Click here to manage your privacy controls.
Adjust Notification and Email Preferences
Strava offers various ways to manage the notifications you receive. You can choose to stop receiving certain email notifications by indicating your preferences here. You may also unsubscribe from these emails by following the instructions contained at the bottom of these messages. In our app, you can access your “Push Notifications” in the settings menu. Where permitted by local regulations, we may opt you into marketing-related communications if you substantially interact with the Services or purchase a subscription. We may also send you periodic communications asking if you would like to opt into receiving marketing-related communications.
If you receive marketing communications from one or more of our subsidiaries, you must opt-out individually from each subsidiary you are receiving brand-specific marketing from.
Any administrative or service-related emails (for example, to confirm a purchase, to notify you of pricing changes, to deliver a training plan you requested, or provide an significant update to our policies, etc.) may not offer an option to unsubscribe as they are necessary to provide the Services you requested. You are responsible for providing us with a valid email address and keeping it updated to ensure you get these email notifications.
Updating Account Information
You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. If you need further assistance correcting inaccurate information, please contact Strava at https://support.strava.com.
Deleting Information and Accounts and Downloading Your Data
You can delete your account or download your data using our self-service tools. Follow the instructions here to download your data, including your activity files. To delete your account please follow the instructions provided here.
After you make an account deletion request, we permanently and irreversibly delete your personal information from our systems, including backups. Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated. Following your deletion of your account, it may take up to 45 days to delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law and take other actions permitted by law.
Note that we do not have control over content you have shared directly with others, such as photos or videos on other social media platforms, or that others may have copied. In other words, content or information may remain available after you have deleted your account or deleted specific information from your own profile. Your public profile may be displayed in search engine results until the search engine refreshes its cache.
Strava also provides you the option to remove individual activities you have posted without deleting your account. Once removed, the activities may remain on Strava's systems until you delete your account.
Our services are not intended for, nor directed to, children under 13 years of age. We use technical measures to prevent children under 13 years of age from creating an account and therefore do not knowingly collect personal information from anybody under 13 years of age. If you are under 13 years of age, do not use the Services.
Moreover, we strive to provide additional privacy and safety protections for individuals under 18 years of age. For example, when users under 18 years of age create an account, their profile and activities are set by default to be viewable by followers only. We also may limit how we collect or process the personal information of individuals under 18 years of age. For example, you must be at least 16 years of age to upload heart rate data or receive heart rate analysis.
How We Protect Information
Strava implements technical, physical, and organizational measures and controls to safeguard and protect the transmission and storage of the data we collect. We employ reasonable protections for your information that are appropriate to its sensitivity.
Please be aware that despite our efforts, we cannot guarantee absolute security of your account or information. In addition, you can take steps to protect your account and information such as creating a unique password for Strava that is not easily guessed and that you don't use anywhere else, not sharing your password with others, and promptly reporting suspicious activity or unauthorized account access.
Your Rights and Our Legal Bases
We provide the same suite of privacy controls to all of our users worldwide. Particular rights may be available to you if you reside in certain locations, such as the EEA, Brazil or certain U.S. states such as California. Learn more about your rights and how to exercise them.
Your Legal Rights in the EEA
If you reside in the EEA, you have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information. Strava's lead supervisory authority in the EEA is the Data Protection Commission of Ireland. Learn more.
Our Legal Bases
- as necessary to provide the Services and fulfill our obligations pursuant to the Terms of Service. For example, we cannot provide the Services unless we collect and use your location information;
- where you have consented to the processing;
- where necessary to comply with a legal obligation, a court order, or to exercise and defend legal claims;
- to protect your vital interests, or those of others, such as in the case of emergencies; and
- where necessary for the purposes of Strava's or a third party's legitimate interests, such as our interests in protecting our users, our partners' interests in collaborating with our users, and our commercial interests in ensuring the sustainability of the Services.
Cross Border Data Transfers
The Services are operated from the United States. If you are located outside of the United States and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in the United States, as it is necessary to provide the Services and perform the Terms of Service.
Whenever we transfer personal data internationally, we use legal mechanisms, such as Standard Contractual Clauses, to ensure data transfers comply with applicable law.
Retention of Information
We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until your account is deleted or becomes inactive. In making these determinations, we consider the amount, nature, and sensitivity of the personal information, the purposes for which the information is processed, whether we can achieve those purposes through other means, and applicable legal requirements.
Information connected to you that is no longer necessary and relevant to provide our Services to you may be de-identified or aggregated with other non-personal data to provide insights that are commercially valuable to Strava, such as statistics of the use of the Services. For example, we may retain publicly available segments or routes and other depersonalized geolocation information to continue to improve the Services, and we use aggregated information in Strava Metro and our Global Heatmap. This information will be de-associated from your name and other identifiers.
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